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Portfolio

My expertise lies in optimizing brand visibility through strategic research and planning, driving cross-channel engagement, building online communities, and delivering measurable outcomes for both B2B and consumer-focused organizations.

Explore samples of my work and how I have helped brands grow and repair their reputation through a strategic approach.

Image by Unseen Studio

Brand Strategy

I developed and implemented data-driven strategies that increased brand awareness by 30%+ and increased LinkedIn audience by 15% and website traffic by 10% in Q4 2024.

Happy Woman

Reputation

I leveraged strategic brand storytelling, PR initiatives, and audience engagement for an overall 32% improvement in brand sentiment from Q4 2023 to Q4 2024 and increased positive online client testimonials through targeted client outreach going from 0-18 reviews within 6 months, ending with a 4.6-star rating at the end of 2024.

Project Management

I structured project timelines with key milestones to ensure every campaign stayed on track while utilizing project management tools, such as Monday and Asana, to collaborate and communicate project timelines.

Image by Scott Graham

Social Media & Content Creation

I crafted compelling brand narratives and created engaging, high-converting content that aligned with audience insights and brand objectives to increase follower count, brand awareness, and build online communities.

Image by Sara Kurfeß
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