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Brand Strategy and Reputation

Learn more about how I helped this B2B company grow its brand awareness, increase its website traffic, and social media engagement through data-driven strategies that increased brand awareness by 30%, increased LinkedIn audience by 15%, and website traffic by 10% in Q4 2024.

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I leveraged strategic brand storytelling, PR initiatives, and audience engagement for an overall 32% improvement in brand sentiment from Q4 2023 to Q4 2024 and increased positive online client testimonials through targeted client outreach going from 0-18 reviews within 6 months, ending with a 4.6-star rating at the end of 2024.

Situation

Fetch Package was facing a significant reputational crisis that was hindering sales and new client acquisition. Negative online reviews from residents overshadowed the brand’s strengths, while client feedback remained largely uncollected. Additionally, there was no clear content strategy or structured social media presence, making it difficult to build trust with prospective clients.

Solution

Hired to improve the company’s brand reputation, I initially focused on reactive reputation management—responding to resident reviews to demonstrate that Fetch cared about feedback. However, I recognized that residents weren’t the direct clients; property managers and leasing teams were. To drive revenue, Fetch needed a proactive strategy that spoke directly to its client’s needs and pain points.

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In my second year, I shifted the approach to a client-focused brand strategy:

  • Client-Centric Content Strategy – Created and distributed positive, informative content tailored to property managers and leasing staff, showcasing Fetch as the solution to their pain points.

  • Client Testimonials & Case Studies – Led the development of case studies highlighting Fetch’s impact on efficiency, time savings, and cost reduction, while soliciting and promoting client testimonials via targeted email campaigns.

  • Corporate Social Responsibility (CSR) Initiatives – Developed CSR campaigns that positioned Fetch as a company worth partnering with, generating goodwill and positive brand sentiment.

  • PR & Media Outreach – Proactively sought, developed, and published press releases to share company news, partnerships, and achievements, reinforcing trust with clients and investors.

Results

Through a comprehensive content and communication strategy, I achieved:

  • A 32% improvement in brand reputation over two years, leveraging brand storytelling, PR initiatives, and audience engagement.

  • A 30%+ increase in brand awareness and engagement, driven by data-backed content strategies, organic social media growth, and high-impact press releases.
     

By shifting Fetch’s focus to a proactive, client-driven narrative, I successfully enhanced brand perception, strengthened trust with key decision-makers, and contributed to overall business growth.

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